Est. Aberdeenshire · 2018
App Analytics, taught as a quiet discipline: what to count, what to ignore, and how to keep a product honest when the charts begin to flatter it.
A position
“A metric is a sentence about the product. Most teams publish novels. We prefer a ledger with dates, names, and the courage to leave cells blank.”Celia Hartwell, Studio Lead
Flagship · six weeks
The course we built because event dictionaries rot. You will design a schema that survives a reorg, write naming rules a contractor can obey, and practise saying no to vanity properties. Seats are limited by tutor time, not by a countdown clock.
From the journal
Short essays on App Analytics, written for people who already have a warehouse and still feel under-informed.
Also on the shelf
Not every team needs six weeks. These programmes isolate a single App Analytics problem and refuse to wander.
Where early drop-off is a story, not a colour on a heatmap.
Steps, leaks, and the difference between a skip and a refusal.
Last-click myths, paid noise, and a calmer model of credit.
We arrived with 186 events and left with 41. The Instrumentation Studio did not make our app look busier; it made the weekly review shorter, which our engineers quietly preferred.
The Funnel Geometry fortnight is dense. I wanted more time on SQL; the tutors were frank that this is not a warehouse course.
What we refuse
You leave with a written taxonomy, not a folder of screenshots. App Analytics only compounds if the next hire can read the map.
We train the habit of slicing before celebrating. A rise in sessions is not a rise in care.
Faculty come from product analytics desks in the United Kingdom, not from slide factories.
Printed weekly pack from a past Studio — redacted, still used as a teaching object.
Collynie and correspondence
Fees are listed plainly. There is no checkout here — only a conversation.