Retention curves that flatter the product
How a generous window, a mixed cohort, and a quiet inclusion of staff accounts can make App Analytics look kinder than the week felt.
Journal
Notes from the ledger.
Occasional essays on App Analytics. They are not recaps of class. They are the arguments we were still having after the Saturday studio ended.
Naming events like a cartographer
Place-names on a map are not poetry. They are agreements. The same is true of “checkout_started” and its cousins.
When DAU is a mood, not a measure
Daily active users can describe a weather system. They rarely describe whether anyone finished a job in the app.
The quiet cost of session replay
Watching users is easy to buy and hard to govern. A note on App Analytics adjacent tools that feel like research and behave like surveillance.