Instrumentation Studio
Schema design, property hygiene, and the politics of saying an event is retired. The course most teams should have taken before they hired a second analyst.
The shelf
Five rooms, one craft.
Each programme is a closed room in App Analytics. We do not mix funnels with brand storytelling, and we do not sell recordings of other people’s webinars.
Retention After the First Week
Day-1, day-7, and the unfashionable work of reading return curves without smoothing them into optimism. Built for consumer and marketplace apps.
Funnel Geometry
How to draw a funnel that matches the product rather than the slide. Includes a session on “false bottoms” created by mandatory permissions.
Attribution Without Superstition
A sceptical tour of paid credit, organic luck, and why last-click still haunts App Analytics stacks that should know better.
The Metric Council
For heads of product who must choose a handful of numbers the board will actually remember. Governance, not dashboard tourism.
Private Map
A residency for one product organisation. We sit with your events, your warehouse, and your arguments. See Fees.
How a season runs
Live sessions are held on Thursday evenings, London time, with a Saturday studio for the flagship. Recordings exist for absence, not as the product. Work is submitted as short memos — an event contract, a cohort cut, a retired-metric note — because App Analytics is a writing problem as much as a querying one.
We assume you already have an analytics vendor. We do not re-teach button-clicking in a particular UI. If your stack is Mixpanel, Amplitude, a warehouse, or a stubborn combination, the exercises still hold.